A better way to hire promotional staff for events
Sidekicker connects businesses with qualified promotional staff for events, campaigns, activations and in-store promotions.
10,000+ customers

1.5m+ shifts completed
95% fill rate





























Thousands of qualified temporary promotional staff ready to work
Sidekicker connects you with promotional staff who represent your brand and create engaging customer experiences.
Finding the right promotional staff has never been this easy

1. Make a request
Submit a request through your dashboard and tell us what you need, whether it’s one promotional staff member for a one-off event or a full team for your next campaign.

2. Hire promotional staff
Our platform gets to work matching you with the best available promotional staff. Review profiles, experience and availability, then lock them in.

3. Approve & pay
Once the shift is complete, approve timesheets, leave a rating and we’ll handle the rest.

Reliable promotional staff for your business
Screened and ready-to-work promo staff
Every Sidekick goes through interviews, document checks, OH&S requirements and tailored inductions before they can work. So when you need to hire promo staff you can access workers who have already been screened.
Know who you're hiring
Promo worker profiles include ratings and reliability scores, giving you a clearer picture of who you're bringing into your business. You stay in control of your promotional staff hire and can choose the people you want.
Bring back your best promotional staff
Found promotional workers who are a great fit? Whether it’s shopping centre promo staff, product promotion, or guest interaction, request them again for future shifts and build a reliable pool of promotional staff who already know your business.
Promotional staffing made easy
Over 90% fill rates
With a fill rate of over 90%, Sidekicker helps you secure promo staff for hire quickly. Submit a request and it’s instantly sent to available workers, helping you staff your promotional work without a lengthy recruitment process.
Choose the people you want
Review available workers and select your preferred Sidekicks, or let the platform help match you with suitable promotional staff based on your requirements.
Support available 24/7
Our support team is available 24/7, 365 days a year to provide help when you need it while using the Sidekicker platform.



Keep promotional staffing costs down
Save up to 30% on promotional event staffing
Looking for an alternative to a traditional promotional staffing agency? Sidekicker's technology-driven model can help you save up to 30% on traditional promotional recruitment agency fees.
Set the rates you want to pay
Stay in control of your promotional staff hire costs by setting the rates you're willing to pay above the relevant award rate.
Compliance taken care of
Our digital compliance systems help ensure your promotional staff have the right to work, have the correct documentation and checks in place, are safe to work and are paid correctly.
Don’t take our word for it
Thousands of companiess across ANZ have made the switch to Sidekicker from traditional staffing agencies to fill gaps in their roster, deal with seasonal peaks and solve permanent recruitment
Sidekicks are skilled & professional and they are able to back fill any sick calls like magic. What a partnership!

Sidekicker always provide the professional, talented & experienced staff that we need.
Sidekicker is so user-friendly and convenient. The booking process for Sidekicks is a breeze.

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What does promotional staffing include?
Promotional staffing can include workers who welcome and engage with customers, distribute promotional materials, support product demonstrations, conduct sampling and represent your brand at events or activations.
Can I hire promotional staff for events?
Yes. Sidekicker provides promotional staff for events who can help with customer engagement, product promotion, guest interaction and other event requirements.
Is Sidekicker a promotional staffing agency?
Sidekicker offers an alternative to a traditional promotional staffing agency, using technology to connect businesses with pre-qualified promotional workers. You can view worker profiles and choose who you want.
Can I get promo staff for hire at short notice?
Yes. You can post a staffing request through Sidekicker whenever you need workers and connect with available promo staff for hire, subject to availability.
What is promotional event staffing?
Promotional event staffing involves bringing in workers to help represent a brand, engage with customers and support promotional activities at events and activations.




