Case studies:

The Client

Breville is an iconic Australian brand recognised globally for its innovative kitchen appliances. To bring their premium product line to life in retail stores across Australia, Breville relies on their Breville Experts program, a dedicated team of in-store brand ambassadors who demonstrate machines, educate shoppers, and drive retail sales.

The Challenge

Managing a nationwide team of product demonstrators requires clear visibility, direct engagement, and real-time operational control. Breville wanted to evolve their brand ambassador model to move away from third-party management and establish a more direct, hands-on connection with their field staff.

• Replacing the Traditional Staffing Agency Model: Breville wanted direct oversight of their promotional roster rather than relying on a traditional staffing agency to handle shift communications and scheduling.
• Need for Actionable Data: Breville sought a modern promo staffing platform that could capture detailed operational data to track performance, refine scheduling, and make the program more sustainable over the long term.
• Desire for Direct Team Engagement: Building strong brand loyalty required closer collaboration between Breville and the in-store demonstration team.

The Solution

Breville partnered with Sidekicker to transition their national brand ambassador model onto Sidekicker’s Private Sidekick technology.

• Seamless Workforce Transition: Sidekicker onboarded 27 existing Coffee Experts onto the platform without operational downtime.
• Rapid Workforce Rebuilding: Using Sidekicker’s pre-vetted retail pool, the team quickly scaled the roster back to a full national team of 55 Breville Experts.
• Transparent Data & Oversight: The platform gave Breville immediate, centralised visibility into shift fulfillment, timesheets, and attendance metrics.

"We’ll admit we were skeptical going in — Sidekicker looked, on the surface, like just labour-hire platform. What changed that was the Sidekicker team’s genuine willingness to work alongside us and shape a program around what Breville actually needed, not a one-size-fits-all fix.

Access to a pool of pre-vetted Sidekicks, each with visible ratings and reliability scores, gave us real confidence in the calibre of people joining our brand.

That confidence let us move quickly — building a passionate, dedicated national team of 55 Breville Experts across metro and regional stores in under three months. We’re genuinely grateful for how far the program, and the partnership, has come."

— Nathan Lee, Head of Training & Engagement, Breville Australia

💡 Product Feature Spotlight: Private Sidekick Pool

Sidekicker's Private Sidekick technology gives retail brands full control over their promo staffing operations:

• Private Pool Control: Build an exclusive, dedicated roster of pre-vetted brand ambassadors who know your products inside and out.
• Direct Communication: Roster and message ambassadors directly, bypassing middleman staffing agency delays.
• Automated Rostering: Instantly publish shifts to your preferred talent pool and track attendance in real time.

The Results

By partnering with Sidekicker, Breville gained the visibility and control needed to scale a high-performing promo staffing program while delivering an exceptional experience for workers.

Key Program Metrics

• 900+ Shifts completed
• 3,500+ Hours worked
• 93% Shift fulfillment rate
• 5/5 Average Sidekick rating

Connecting Worker Satisfaction to In-Store ROI

In retail, placing the right people on the floor is a direct driver of sales performance. By replacing a traditional staffing agency with direct line-of-sight communication and a seamless platform experience, Breville ensured their Coffee Experts felt supported, valued, and motivated. Highly engaged brand ambassadors deliver more enthusiastic product demonstrations, educate shoppers more effectively, and ultimately convert higher retail sales on the store floor.