Brand ambassador staffing when you need it
Sidekicker connects businesses with qualified workers for flexible brand ambassador roles. Find reliable event brand ambassadors, in-store brand ambassadors and retail brand ambassadors to represent your brand and connect with customers.
10,000+ customers

1.5m+ shifts completed
95% fill rate








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We have thousands of brand ambassadors ready to go
Sidekicker connects you with brand ambassadors who bring your brand to life and create meaningful customer experiences.
Finding the right brand ambassadors for your campaign or event has never been this easy

1. Make a request
Submit a request through your dashboard and tell us what you need, whether it’s one brand ambassador for a one-off activation or a full team for your next campaign.

2. Hire a brand ambassador
Our platform gets to work matching you with the best available brand ambassadors. Review profiles, experience and availability, then lock them in.

3. Approve & pay
Once the shift is complete, approve timesheets, leave a rating and we’ll handle the rest.

Reliable brand ambassador staffing
Pre-qualified casual brand ambassadors
Every Sidekick goes through interviews, document checks, OH&S requirements and tailored inductions before they can work. This gives you access to screened casual brand ambassadors who are ready to represent your business.
Choose your brand ambassadors
View worker profiles, ratings and reliability scores before selecting your team. Get greater visibility over the people representing your brand, whether you need event brand ambassadors, in-store brand ambassadors or retail brand ambassadors.
Build a pool of brand ambassadors
Found people who are a great fit? Bring them back for future shifts and build a reliable team of contract brand ambassadors who already understand your brand, business and expectations.
Brand ambassador staffing made simple
Over 90% fill rate
With a fill rate of over 90%, Sidekicker helps you secure brand ambassador staffing quickly. Submit a request and connect with casual brand ambassadors without a lengthy recruitment process.
Choose your brand ambassadors
Review available workers and select the people you want, or let the Sidekicker platform help match you with suitable brand ambassadors based on your requirements.
Support whenever you need it
Our local team is available 24/7, 365 days a year to help when you need a little extra help using the Sidekicker platform.



Save on brand ambassador staffing
Save up to 30% on agency fees
Skip the traditional brand ambassador staffing agency model and save up to 30% on recruitment agency fees. Sidekicker's technology helps make hiring promotional talent more cost-effective.
Build staffing around your budget
Set the rates you're willing to pay above the relevant award rate and keep your brand ambassador staffing costs aligned with your budget.
Keep compliance covered
Digital compliance systems help ensure your brand ambassadors have the right to work, have the correct documentation and checks in place, are safe to work and are paid correctly.
Don’t take our word for it
Thousands of companiess across ANZ have made the switch to Sidekicker from traditional staffing agencies to fill gaps in their roster, deal with seasonal peaks and solve permanent recruitment
Sidekicker is a partnership made in heaven–it’s really how casual staffing should be done.

As a frequent user of Sidekicker, I have found that their technology is extremely easy to use and functional for all.

We can get experienced staff and control the pay rates ourselves. It allows us to scale up our team when we need it.

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How quickly can I request and hire brand ambassadors through Sidekicker to fill urgent staffing gaps?
All brand ambassadors have a worker app which instantly notifies them about suitable shifts meaning our fill times are minutes not days.
How does Sidekicker ensure the reliability and quality of the temporary brand ambassadors available for hire?
All brand ambassadors must pass an interview and skill test. Once on the platform they are rated and reviewed after every shift and their reliability is tracked. Our matching engine rewards those with the best performance.
Is there a minimum or maximum number of hours I can hire brand ambassadors for on Sidekicker?
The minimum shift is 4 hours.
Can I view the profiles and ratings of available promotional staff before making a hiring decision?
Yes! All of our brand ambassadors come with a detailed profile. We want to make temporary staffing better and more transparent.
How does the payment process work for hiring promotional staff through Sidekicker?
All of Sidekicker’s brand ambassadors are employed by Sidekicker. Once a shift is completed approve the timesheet, click pay and it's done!
Can I hire event brand ambassadors through Sidekicker?
Absolutely. Sidekicker can connect you with event brand ambassadors to welcome customers, promote products, create engagement and represent your brand at events.
Do you provide in-store brand ambassadors?
Yes. In-store brand ambassadors can help bring your brand to life on the shop floor, whether that's through product demonstrations, customer engagement or promotional activities.
Can I hire retail brand ambassadors?
Yes. If you need retail brand ambassadors, Sidekicker can help you find flexible workers to represent your brand and engage with customers in retail environments.
Can I hire contract brand ambassadors?
Yes. Contract brand ambassadors can be a flexible option when you need additional staff for a set period or specific staffing requirements.
How does brand ambassador staffing work?
Sidekicker makes brand ambassador staffing simple. Post your requirements through the platform, review available workers and select the people you want for the job.
Is Sidekicker a brand ambassador staffing agency?
Sidekicker offers an alternative to traditional brand ambassador staffing agencies. Our platform gives you access to pre-qualified workers, with worker profiles, ratings and reliability information to help you make your choice



