Launched by two young brothers in 2009, Jumpflex was founded on the idea that the best products are both functional and minimal. Today, Jumpflex trampolines can be found in backyards across Australia and New Zealand and the US.
In 2017, Christmas was fast approaching and the Jumpflex team needed a way to showcase their products in Australia. One of their marketing strategies was to promote their unique trampolines in Westfield shopping centres which meant having to staff the sites to promote the product and engage with their customers.
They needed boots on the ground in five locations but with a small team they needed additional staffing resources to undertake this.
Team Leader Chris Ryan, knew that he’d need to somehow orchestrate a promotional campaign remotely, but had had terrible experiences outsourcing staff in the past.
“We’d run a similar campaign before in 2016 and it was an absolute disaster. We were paying an exorbitant amount to have an agency staff and manage the promotion with their people but I was often chasing up their personal and their management team”.
“I was doing the legwork I was paying the agencies for.”
Frustrated by the expensive fees and the lack of accountability, Chris was looking for a different way to execute such a challenging campaign.
For Chris, the ideal solution would easily connect him with available staff in the cities he was targeting, but allow him full transparency and control over who he was hiring.
“At the end of the day our brand and reputation were at the mercy of whoever the previous agency sent, and that was not ideal.”
Turned on to Sidekicker by a friend, Chris trialed the platform in New Zealand and was blown away.
“The systems were so straightforward, and they gave me the ability to review applicants in detail.”
“I could read about their experiences and feedback from other companies who had used that particular Sidekick in the past. I was also able to make contact directly with the Sidekicks I was interested in so I could phone screen them, work with their availability for the entire campaign and offer continued support.”
Chris knew that, despite the simple platform, and the Sidekick performance, his campaign was unique and he’d need some additional support from Sidekicker HQ to really make this work in Australia. Working closely with the HQ team he was able to roll the campaign out across Australia’s three biggest cities with five locations and multiple staff.
“I’d gone from a situation where I was micro managing an agency that I was paying, to one where, I had the control of the campaign and staff I needed”.
“The HQ team were providing constant updates for their Sidekicks and going above and beyond to make sure shifts were filled. They ensured someone was always onsite seven days per week, over a month and in five stores. It was a pretty mean feat”.
“With the flexibility of help from Sidekicker HQ, I was also able to relay resources to the staff ahead of the campaign so they were able to hit the ground running and best represent our brand.”
By taking full advantage of Sidekicker’s technology and supported by their dedicated HQ staff, Chris was able to execute the campaign to perfection.
“We saw obvious sales growth and received heaps of positive customer feedback. Our customers loved how informed and friendly the Sidekicks were.”
On top of their sales growth through the campaign, Jumpflex made significant savings by choosing to work with Sidekicker.
“I saved a significantly on staffing costs by running the campaign using Sidekicks.”
Chris also reclaimed a great deal of his working day by dealing with Sidekicks directly.
“I’m not wasting my time chasing up agency staff, or not knowing who was onsite. I knew when they’d be there and what level of service that person would provide. I’d definitely recommend Sidekicker and can’t imagine doing our next campaign without them.”